Agroseguro presents its new corporate identity: an evolution that embodies closeness, modernity, and technical rigour
“45 years protecting rural life”, by Ignacio Machetti
14/04/2025
Agroseguro presents the 2025 agricultural insurance performance report to the sector
08/04/2026- As part of this evolution, Agroseguro has refreshed its visual identity with a new logo and launched a renewed brand strategy: “Protecting what unites us”
Madrid, 15 October 2025. Agroseguro has unveiled its new corporate identity, marking a step forward in the company’s evolution and reaffirming its commitment to the sustainable development of the primary sector. This new image is grounded in the core values that define Agroseguro’s work and reflects its mission—highlighted by the company’s president, Ignacio Machetti—to ensure “the continuity, strength, and development of the primary sector through the design and management of agricultural insurance across the country, fostering a responsible future for coming generations.”
The redesigned identity aims to bring the brand closer to the market and enhance its adaptability in digital environments. The new logo represents an evolution of the previous one, featuring rounded shapes and a lowercase typeface that convey trust, passion for agriculture, and modernity.
Green remains the brand’s primary and distinctive colour, accompanied by blue, red, yellow, and brown as secondary tones. Together, these colours reflect the diverse shades of nature, capturing the vibrancy and richness of the Spanish countryside.
Protecting what unites us
This visual renewal forms part of a broader brand strategy developed over more than a year of collaboration with the key stakeholders in Spain’s Combined Agricultural Insurance system. The outcome is Protecting What Unites Us, a brand narrative that encapsulates Agroseguro’s purpose: “to protect the value of the countryside through solutions that offer confidence, security, and stability to farmers and livestock breeders.” This same purpose inspires the new advertising campaign -which underscores Agroseguro’s role as the first line of protection for the primary sector— supported by a committed, experienced, and technically skilled team, and by an efficient management internationally recognised for its quality.
Beyond its focus on accessibility and modernisation, Agroseguro also reaffirms its dedication to technical rigour—one of the pillars on which its reputation has been built. The new identity reinforces rather than replaces the precision, reliability, and transparency that define its management, integrating these qualities into a more approachable and engaging narrative.
The “Protecting what unites us” campaign was launched today alongside the new corporate identity and will serve as the cornerstone of Agroseguro’s communication strategy in the years ahead.
